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How to Work with Influencers to Drive Book Discovery
Ask authors and publishers about the biggest challenge they face, and chances are the top answer you’ll get is book discovery. Yes, it’s been the No. 1 issue in the industry for years, but it’s getting...
View ArticleReading Fast and Slow – Observing Book Readers in Their Natural Habitat
In last week’s post, I introduced the notion of the “Internet of Bookish Things,” and how ebooks were now nodes on the Internet that could record how books are being read. In this week’s post, I will...
View ArticleStart Strong or Lose Your Readers
In the first post in this series, I introduced the notion of the “Internet of Bookish Things” to describe how ebooks were now nodes on the Internet that could record how books are being read. And in...
View ArticleWhat Books Have the X-Factor? Measuring a Book’s Net Promoter Score
In the first post in this series, I introduced the notion of the “Internet of Bookish Things” to describe how ebooks are now nodes on the Internet that can record how books are being read. Over the...
View ArticleMen Are from Mars, Women Are from Venus, But What About Readers?
The recent decline in ebook sales has led many pundits to pronounce that the digital revolution is over. Admittedly, this is indeed the end, but merely the end of the beginning of how ebooks will...
View ArticleHow Does Age Affect Reading?
Last week I explored how reading behavior differs between men and women. The analysis was based on observations that Jellybooks made as part of reading analytics studies with publishers that recorded...
View Article8 Reasons Why People Buy Books
Over the past couple weeks, I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do...
View ArticleData Vs. Instinct – The Publisher’s Dilemma
It might as well be time to address the elephant in the room. The pachyderm that is causing fear, uncertainty and doubt among authors, agents and publishers is the prospect of how data, and reading...
View ArticleIt’s the Cover, Stupid! Why Publishers Should A/B Test Book Covers
Never judge a book by its cover. So the saying goes, yet consumers do it all the time. Every publisher and bookseller knows that covers sell books. But do consumers also form expectations from looking...
View ArticleHow to Make Reading Relevant to Today’s Consumer
In a world where users can access entertainment from their mobile devices anytime and anyplace, all forms of media are competing against each other for a resource that is quickly becoming scarce: user...
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